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Site Includes Easy-to-Use Store Locator

PMD Furniture Direct, Inc. (PMD) has announced the launch of a new Web site to help customers better understand the evolution of the company’s low overhead, low cost, and appointment-only approach to retailing due to founder and CEO Jeff Hosking’s unpleasant shopping experience years earlier. The site will also assist customers looking for franchise locations and information on PMD’s latest and greatest product offerings, including new items by private label brand Royal Heritage Home Furnishings®. The announcement was made at the company’s annual national sales conference held Nov. 2 – 4 in Minneapolis where they welcomed new franchisees into the new franchise company. The site, www.pmdfurniture.com, will provide company news, product information, and include a store locator.

“The future of the furniture industry is now,” said Jeff Hosking, founder, CEO and president, PMD. “This means PMD has to be positioned to serve its customers and franchisees online as well as in-store, which we already do well.  We are committed to providing affordable options to help customers beautifully furnish homes, and to providing support and tools needed by franchisees to operate successful businesses.”

In addition to the store locator, the site will house a blog. Visitors will be able to sign up to receive an e-newsletter for design tips and trends. “We are excited to elevate PMD’s presence on the Internet by creating this Web site,” said Joe Armetta, chief marketing officer, PMD. “With this site, PMD is now able to better connect its customers to franchisees in their cities, or nearby, and extend its offering of great furniture to people everywhere.”

This site joins the company’s recently launched private brand Royal Heritage Home Furnishings site, www.royalheritagefurniture.com, and new franchise development Web site – www.pmdfranchise.com.

PMD Furniture Direct has launched a franchise development Web site at pmdfranchise.com as the online hub for information and news on its retailer franchising program.

PMD officials said the site will offer insights from current owners to help prospective franchise owner-operators.

“As a result of the economy, and evident in the current employment statistics, seasoned executives are losing their jobs and those with management experience are accepting lower pay for the same or lower-level jobs,” said Joe Armetta, chief marketing officer at PMD. “Now is the time for qualified professionals to take advantage of business opportunities like our franchise model.”

Company officials said the site will provide a step-by-step explanation of how the franchise system works, its benefits, and how to get involved.

PMD announced earlier this year that it was switching to a franchise model, although existing owners would have the option of remaining licensed stores or converting to franchises.

“The new franchise model offers low start-up costs, quick start-up times, in-depth training and support, flexible schedules, attractive incentives and rewards as well as fee discounts to qualifying veterans,” said Armetta.